What is happening in the world around Agency 1.0?

How's media influences the people?

- Trend of getting news by internet is increasing.
- Percentages of mobile phone users go online to socialize is exceeding the percentages of traditional desktop users.
- Trend of socializing on social networking site is increasing, people nowadays prefer to socialize on social networking site rather than face to face meeting.
- Television ratings decline as the world chooses online video.

Advertising Agent:

Secret advertising agent is kids!

Advertiser make an advertisement that can attract the kids to persuade their parents to buy the advertised items. What a trick idea!

Three things that changed traditional advertising:

(i) Clutter: In advertising, it refers to the large volume or excessive of advertising messages. The web users usually will immediately leave a website if they perceive it will be cluttered by with ads.

(ii) Trust:  "mouth-of-mouth" and "peer recommendations" are more believable and online consumer reviews are the second most trusted form of advertising. 

(iii) Social media: Advertisement on Social media like Facebook and Youtube is increasing and has really taken off in 2012. 

Week 9

The topic for week 9 is Creative in Art Design and Multimedia.

Creativity refers to the invention or origination of any new thing that has value.

Art refers to work produced by such skill and imagination. Design is a plan or drawing produced to show the look and function or working of something.

Multimedia is a combination of different type of media such as sounds, video, graphic, text and animation.

Today's topic is also about the history of creativity in art. Art, originally is a medium of communication purpose and a visual form of expressing emotions and ideas. Creativity in art is the way people communicate with others their originality of ideas. 

I am really impressed with the creative food art. This art is either intended to attract the intention of the viewers towards the food for better eating experience or  just for the art's sake. These are some example of it:

Laptop and Windows XP made from Japanese food. :)

Canadian goose made from mushroom. :D

Factory/farm made from breads. 

It's Beautiful, isn't it?

Random Association

Situation/problem:

How to make a person stop smoking in 6 months time?

Random Word: Traffic Light (Colour, Metal, Sign, Dirty)

Association:

Sign: Use signs to indicate danger.

Application:

Paint different shades of black of pint-sized lungs on it white surface which symbolize them (smokers) loosing steam as they inhale more of the cigarette's smokes. The mini lungs indicate the smoker's lung condition. - darker more danger.

Week 7

A. Let's play a game!

1. Pick any three of "double-number" from 01 to 99

I choose 10,07,89

2. These are the words for each numbers

1.Flower         0.Head
2.Lightning      9.Rain
3.Ice               8.Wood
4.Light            7.Tree
5.Fire             6.Spider
6.Duck           5.Root
7.Dog             4.Mountain
8.Oil               3.Wing    
9.Leave          2.Rock      
0.Fly              1.Water

3. So, my words are:

Flower,Head
Fly,Tree
Oil,Rain

4.Make a simple sentence from those words

-I put the flower in her head
-The bird fly under the tree
-The chef cannot use that oil anymore because of the rain

5. Draw something to describe your sentences

4. Draw these things:

Flower Head
Fly Tree
Oil Rain

B.How Mergers Go Wrong?

 Where can I put this thing? In a jungle or under the sea? 

C. Creating The Passage

1. Use Chilli to describe the concept of  LOVE

Loving you is like eating a chilli,

Even it is hot and making me cry,

I still want to eat it,

Because it complete my dishes,

Just like you,

You complete me.

2. Use Mortar and Pestle to describe MAN

Mortar and Pestle, 

Hard and rough,

You do not know how hard it is until it fall on your feet,

Like a man, 

Tough and stubborn,

You do not know how stubborn he is until you fall for him.