What is happening in the world around Agency 1.0?

How's media influences the people?

- Trend of getting news by internet is increasing.
- Percentages of mobile phone users go online to socialize is exceeding the percentages of traditional desktop users.
- Trend of socializing on social networking site is increasing, people nowadays prefer to socialize on social networking site rather than face to face meeting.
- Television ratings decline as the world chooses online video.

Advertising Agent:

Secret advertising agent is kids!

Advertiser make an advertisement that can attract the kids to persuade their parents to buy the advertised items. What a trick idea!

Three things that changed traditional advertising:

(i) Clutter: In advertising, it refers to the large volume or excessive of advertising messages. The web users usually will immediately leave a website if they perceive it will be cluttered by with ads.

(ii) Trust:  "mouth-of-mouth" and "peer recommendations" are more believable and online consumer reviews are the second most trusted form of advertising. 

(iii) Social media: Advertisement on Social media like Facebook and Youtube is increasing and has really taken off in 2012. 

Week 9

The topic for week 9 is Creative in Art Design and Multimedia.

Creativity refers to the invention or origination of any new thing that has value.

Art refers to work produced by such skill and imagination. Design is a plan or drawing produced to show the look and function or working of something.

Multimedia is a combination of different type of media such as sounds, video, graphic, text and animation.

Today's topic is also about the history of creativity in art. Art, originally is a medium of communication purpose and a visual form of expressing emotions and ideas. Creativity in art is the way people communicate with others their originality of ideas. 

I am really impressed with the creative food art. This art is either intended to attract the intention of the viewers towards the food for better eating experience or  just for the art's sake. These are some example of it:

Laptop and Windows XP made from Japanese food. :)

Canadian goose made from mushroom. :D

Factory/farm made from breads. 

It's Beautiful, isn't it?

Random Association

Situation/problem:

How to make a person stop smoking in 6 months time?

Random Word: Traffic Light (Colour, Metal, Sign, Dirty)

Association:

Sign: Use signs to indicate danger.

Application:

Paint different shades of black of pint-sized lungs on it white surface which symbolize them (smokers) loosing steam as they inhale more of the cigarette's smokes. The mini lungs indicate the smoker's lung condition. - darker more danger.

Week 7

A. Let's play a game!

1. Pick any three of "double-number" from 01 to 99

I choose 10,07,89

2. These are the words for each numbers

1.Flower         0.Head
2.Lightning      9.Rain
3.Ice               8.Wood
4.Light            7.Tree
5.Fire             6.Spider
6.Duck           5.Root
7.Dog             4.Mountain
8.Oil               3.Wing    
9.Leave          2.Rock      
0.Fly              1.Water

3. So, my words are:

Flower,Head
Fly,Tree
Oil,Rain

4.Make a simple sentence from those words

-I put the flower in her head
-The bird fly under the tree
-The chef cannot use that oil anymore because of the rain

5. Draw something to describe your sentences

4. Draw these things:

Flower Head
Fly Tree
Oil Rain

B.How Mergers Go Wrong?

 Where can I put this thing? In a jungle or under the sea? 

C. Creating The Passage

1. Use Chilli to describe the concept of  LOVE

Loving you is like eating a chilli,

Even it is hot and making me cry,

I still want to eat it,

Because it complete my dishes,

Just like you,

You complete me.

2. Use Mortar and Pestle to describe MAN

Mortar and Pestle, 

Hard and rough,

You do not know how hard it is until it fall on your feet,

Like a man, 

Tough and stubborn,

You do not know how stubborn he is until you fall for him.

Week 6

Mortar & Pestle

Medical
We use them as massage tools. Put the massage oil into the mortar, heat the pestle for few seconds and dip it into the oil, then roll it onto the patient's back.

Sport
If the participant successfully threw the pestle precisely in to the mortar, s/he win!

Noise
They are also can be used as an alarm. The mortar will be attached on the wall, if there's any emergency, we just knocked it by using the pestle.

Thank You!

Invention-Innovation

Question:

What can we learn from here: http://www.themalaysianinsider.com/tech/article/japans-gadget-failures-the-futures-that-never-happened/

From this article, we can see that, not every invention bring innovation. Some invention failed at the beginning.  It waste so much time, money and energy on failed products that were expected to be succeeded.

They, at that time too ambitious to please their customers with their playful and crazy ideas and at the same time they were forgot that they are also in a business where their profit is based on their customer wants and needs. For instance, who wants a radio in a shape of television and cost a little more than a month's salary of  an elite public servant of that time? And a television-shaped gas stove that was sold at the most expensive model at that time? It's not about what customer wants and needs but they at that time just following the trend where people admired the television set.

But, as we all know, creativity is about taking a big risk. As Masuda said, "But companies in this period were vigorous and had a ‘go-for-it’ spirit. They were not afraid of failures"

So, we can conclude that, we all can be creative, inventive and innovative as long as it can bring something meaningful and useful for the community.

Thanks. :)

Historical Examination of Creativity.

Questions:

1. What traits made them creative?

Different country have a different kind of cretivity history. For instance, in Greece creativity, there is a Temple of Poseidon, Calauria. 

Uniqueness:

There are six columns on each short side and twelve on each long side. We can see a unique concept applied to this temple which is the concept of balance. Back then, this was among the first building was built with this kind of concept.
Objectivity:

This temple was built because they need some place for some religion activity. It is creative when this temple gave the expected result.
Beauty of art:

The official religion inspired themes for artistic expressions and justifications for temples, statues and plays devoted the the glories of the god. 

2. What environmental conditions existed?

The needs:
For the mosque and temple, they need some place for some religion activities and that is why they built it. 
Easiness:
The purpose of creating something is often related to make our life easier. For example, the purpose of creating transportations.
Speed:
They need to be faster. This is the time where is the invention of the telephone, car and so on.

3. What was the process of creativity?

1. Identify the problems and needs. They know their problems and needs in order to know what is to build or create.  
2. Produce the idea. What is the suitable building or things to be built or created.
3. Try and error. They do not afraid to fail. Creativity is about taking a big risk.
4. Do it with passion. They love to do what they love to do. 
5. Response and feedback. What do people say about their products/things/building? Is it useful or not? 
6. Improvement.