- Trend of getting news by internet is increasing.
- Percentages of mobile phone users go online to socialize is exceeding the percentages of traditional desktop users.
- Trend of socializing on social networking site is increasing, people nowadays prefer to socialize on social networking site rather than face to face meeting.
- Television ratings decline as the world chooses online video.
Advertising Agent:
Secret advertising agent is kids!
Advertiser make an advertisement that can attract the kids to persuade their parents to buy the advertised items. What a trick idea!
Three things that changed traditional advertising:
(i) Clutter: In advertising, it refers to the large volume or excessive of advertising messages. The web users usually will immediately leave a website if they perceive it will be cluttered by with ads.
(ii) Trust: "mouth-of-mouth" and "peer recommendations" are more believable and online consumer reviews are the second most trusted form of advertising.
(iii) Social media: Advertisement on Social media like Facebook and Youtube is increasing and has really taken off in 2012.
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